As the ancient city of Benin prepares for the much-anticipated Ákùgbé (Unity) celebration, all eyes are on Celebrity Fashion Weekend (CFW). It is a vibrant fusion of tradition, glamour, and modern influence. This year’s theme, symbolising unity and collective progress, is already manifesting in bold partnerships between major brands and Nigeria’s rising fashion icons.
Ákùgbé, the spirit of unity, is reflected in the way designers, stylists, performers, and sponsors are coming together. Young talents who walk the CFW runway often go on to sign ambassadorships. They have also co-created product lines, launching them into national stardom.
Big brands are making bold moves. From global cosmetics companies to Afrocentric fashion houses, corporate entities are betting on the authentic cultural relevance and grassroots engagement of CFW. With social media reach now rivaling traditional ad buys, companies are redirecting marketing budgets to collaborate with influencers born out of cultural events like CFW.
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“Celebrity Fashion Weekend is no longer just a fashion show—it’s a cultural economy” says a brand consultant for a pan-African luxury label. “The influencers that emerge here embody both style and identity. That’s a currency you can’t fake.”
Benin’s ancient artistry meets digital-age branding. And through the lens of unity, CFW is shaping a new class of influencers—grounded, authentic, and ready for the world stage.
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Meanwhile, Benin City’s local economy will see a significant boost as the event welcomes hundreds of visitors, vendors, and exhibitors from across Nigeria. This ranges from hotel bookings and food vendors to transport services and local artisans.
Also, the trade fair and fashion showcase will stimulate small business activities. This will create short-term jobs and long-term opportunities for growth
At its core, Celebrity Fashion Weekend 2025 is a youth-centred initiative. From the Masterclass sessions to the Campus Models Carnival. The event is structured to give students and young creatives access to networks, mentorships, and brand visibility.
For more information and ticket access, follow @celebrityfashionweekend on Instagram.
