MultiChoice, the parent company of DStv and GOtv, has announced plans to close its streaming service, Showmax, after more than ten years of operation.
The company stated in a March 5 customer message that the action is the result of a strategic evaluation intended to improve its entire digital services and guarantee long-term sustainability in the face of escalating competition in the streaming market.
Showmax was first introduced in South Africa in 2015 and has since grown to serve viewers in several African nations.
While MultiChoice has not confirmed a specific shutdown date, it assures subscribers that the service will continue operating for the time being, with no immediate action required.
Parts of the message read: “Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
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“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.”
The company also promised to share detailed information on timelines and the transition process well ahead of the closure.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
MultiChoice emphasised that protecting the customer experience is a top priority.
“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation, and partnerships to deliver the best possible entertainment experience to our customers,” it added.
The announcement comes shortly after the approval of Canal+’s acquisition of MultiChoice, though the company has yet to provide details on potential impacts for employees or alternatives for current Showmax users.
We will be following up as the story develops
