Temi Nkem, the Big Brother Naija Season 11 winner, has formally received her prize.
A brand-new Sports Utility Vehicle (SUV) and N90 million in cash were awarded to the 21-year-old.
At a ceremony on Tuesday at the MultiChoice studio in the Ilupeju neighbourhood of Lagos State, she received the trophies. After 70 days in the show, Temi Nkem was declared the winner of the BBNaija 2026 season on Sunday, October 4.
Following her victory, she became the fifth female winner of the show, after Mercy Eke in 2019, Phyna in 2022, Ilebaye in 2023 and Imisi in 2025.
Music executive Ubi Franklin has said the reality show, BBNaija, has lost its relevance as it did in the past, despite remaining a big brand. Franklin remarked in a post shared on his X account.
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“Big Brother Naija reminds me of a massive artist who is still successful, still performing and still has fans, but no longer commands the conversation like before,” he said.
According to him, the reality show remains a major brand but has lost some of its previous cultural relevance.
“That’s where Big Brother is today. It’s still a big brand, but the cultural relevance isn’t what it used to be,” Franklin said.
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“Why BBNaija Is Losing Its Relevance”- Ubi Franklin
He called for a rethink of the show’s strategy, saying success alone may not be enough to maintain relevance.
“Sometimes being successful isn’t enough—you have to go back to the drawing board, re-strategize, reposition and find a way to become relevant again,” he added.
In January, Phyna, a former Big Brother Naija housemate, has voiced her worries about the reality show’s present situation, claiming that many competitors lack the skills necessary to succeed after their time in the house.
During a livestream, she stated that several former roommates rely on the same fan base, which isn’t growing and can’t support their professions.
She clarified that without gaining new supporters, the audience merely switches their allegiance from one competitor to another.
Phyna went on to say the programme has lost credibility, pointing out that BBNaija graduates are no longer treated with the same deference as before.
According to her, the prestige once associated with being a former contestant has significantly diminished.
