Trouble erupted in the Big Brother Naija house on Monday night after a heated altercation between Tram and Keivo turned into a fight.
Tram had accused Keivo of stealing a black shirt. Denying the allegation, Keivo claimed that he owned a similar shirt.
While expressing his frustration at being tagged a thief, Keivo punched Tram.
After attempts by other housemates to separate them failed, the Big Brother voice instructed all the housemates to freeze as he deployed three ninjas to contain the situation.
The ‘Show Ya Sef’ edition of the BBNaija reality show is expected to end on October 4.
Music executive Ubi Franklin has said the reality show, BBNaija, has lost its relevance as it did in the past, despite remaining a big brand.
Franklin remarked in a post shared on his X account.
“Big Brother Naija reminds me of a massive artist who is still successful, still performing and still has fans, but no longer commands the conversation like before,” he said.
ALSO READ: “Why BBNaija Is Losing Its Relevance” – Ubi Franklin
According to him, the reality show remains a major brand but has lost some of its previous cultural relevance.
“That’s where Big Brother is today. It’s still a big brand, but the cultural relevance isn’t what it used to be,” Franklin said.
He called for a rethink of the show’s strategy, saying success alone may not be enough to maintain relevance.
“Sometimes being successful isn’t enough—you have to go back to the drawing board, re-strategize, reposition and find a way to become relevant again,” he added.
In January, Phyna, a former Big Brother Naija housemate, has voiced her worries about the reality show’s present situation, claiming that many competitors lack the skills necessary to succeed after their time in the house.
During a livestream, she stated that several former roommates rely on the same fan base, which isn’t growing and can’t support their professions.
She clarified that without gaining new supporters, the audience merely switches their allegiance from one competitor to another
