Media personality Daddy Freeze has revealed that the late Alexx Ekubo died too young and as such, celebrities should have worn black to his burial.
He said this during an Instagram live session in response to the ongoing criticism of his outfit for Alex’s music service on Wednesday. The invitation to the musical service in Lagos on June 10, 2026, included a clothing code.
Daddy Freeze and his wife have been in the news since the event because they wore the black dress against white that was mandated by the dress code.
Speaking amid the backlash, Daddy Freeze, who insisted that Alex is too young to die, said “he was not going to glory, he was a tragic loss until we were able to wrap our head around that”.
While admitting that it’s wrong for him to go against the dress code, he attributed it to oversight.
He said, “Yes I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there.
“The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing, I don’t see what the concept was about.
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But for me, it was sorrowful because somebody who was that young at least compared to me. He did not meet me in secondary school, my mother’s youngest child is one year old than Alex.
“So for me, he was not going to glory, he was a tragic loss until we were able to wrap our head around that. Yes I agree that he has gone to a better place but I just don’t agree that he needed to go now, neither do I agree with the people that were saying Christ died at 33. What Christ achieved at 33, I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work and earth. Do you believe that? Can we stop being sentimental and be honest?
“Yes I was wrong to have gone with black but I honestly did not see that part of the invite, my eyes did not go there. I do not believe that service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black. The part of Nigeria that I come from , na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning. Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended.”
